Is Singapore Airlines' image tarnished?
| AG:TOD November 2, 2000 THE latest toll on Singapore Airlines' (SIA) fatal crash of its Boeing 747 which happened Oct 31 night in Taiwan is 81 dead, a far cry from its near-perfect record after 28 years of operation. Almost three decades since its first undertaking, SIA had grown from a regional airline into one of the world's most respected airlines. SIA was started in 1972 following the break up of Malaysian-Singapore Airlines. Its first fleet only had a meager ten aircraft flying to 22 destinations, a stark contrast compared to SIA's current fleet of more than 90 aircraft flying to 73 cities in 40 countries. Ironically, SIA is best known for its services and safety records. SIA had gained a worldwide perception as the airline with the best services, evidenced by various awards from travel magazines and travel associations. SIA Profits On the financial side, SIA profits for fiscal year 2000 are estimated at S$1.46 billion (US$831 million). SIA also boasts one of the youngest fleet in operation with an average age of less than six years. It had recently signed a US$8.6 billion deal with Airbus to purchase ten A3XX super jumbo passenger jets and a US$1.3 billion deal with Boeing to purchase six 747 cargo planes. SIA's chairman Michael Fam believes that the crash will not be a set back for SIA and that SIA's reputation will remain intact. However, that will depend on the way SIA handles the accidents aftermath and who will shoulder the blame for the crash. Already, there are questions on why the plane was allowed to fly during bad weather and who will ultimately be held responsible for the crash. |