The Media Development Authority (MDA) said it found after an investigation prompted by public complaints that two MediaCorp Radio programmes broadcast in July had breached provisions on standards of good taste and decency.

One of the complaints about the show Morning Madness was that its DJs had advised a teenaged caller to approach the girl he fancied and ask her what type of underwear she wore and what she looked like under her uniform.

"In addition, on the same day, the programme carried other sexually suggestive segments, including a discussion with listeners on how soon one should sleep with a partner, with a slant towards encouraging premarital sex and promiscuity," MDA said.

"There was also an extensive discussion about pornographic movies offered in hotels with the DJ stating that he thinks about porn 'everytime'," it said.

In another programme, a DJ related how pimps in the United States solicited clients and "mimicked a pimp trying to solicit a client, using sexually suggestive words on air," the watchdog said.

The MDA said it "takes a serious view of these complaints and breaches".

"Obscene or offensive jokes and comments and sexually suggestive and lewd dialogue should not be broadcast," it said.

A spokeswoman for MediaCorp, which also publishes a newspaper and runs a television station, said two of the DJs involved have been fired and a third one suspended.

Conservative family values are still dominant in affluent Singapore amid attempts to ease social constraints to meet the needs of a younger generation.

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